full throttle adrenaline park

who they are:
With 6 parks across the Midwest and 2 sub-brands underneath its belt, Full Throttle Adrenaline Park (FTAP) is a multi-activity indoor entertainment destination with activities such as go-karting, axe throwing, rage rooms, virtual reality, indoor paintball, and more.

the problem presented:
After combining 4 separate go-kart companies to form FTAP in 2021, I applied and was accepted as their first in-house Graphic Designer. They needed a full consolidation and upgrade of their brand from top to bottom and someone to run their brand-new print shop aptly named Adrenaline Supply Shop (aka ASS). The shop’s mainstay was to update their kart wraps, and then sell them to clients all over the US. First, they needed a creative to make it possible.

my solutions:
With our tiny but mighty marketing team, my focus became the clean-up of all instances of the old brands and previous rebranding efforts. This spanned numerous media pieces from handouts to emails, evergreen material to seasonal campaigns, safety signs to a large LED acrylic sign, and everything else in between. This also applied to their sub-brand OVRDRIVE, a similar activity hang-out zone for a more mature crowd.

The biggest hurdle was organizing, designing, and producing 200+ kart wraps for FTAP. These required long print runs with 10mil laminate, contour cutting, and in-depth organization of each kart type and piece. This information is paired with kart wrap templates for the mechanics at every park to request replacement pieces to keep our karts looking fresh all year round. With their feedback, this system was prioritized to be as streamlined as possible for the mechanics to forego any confusion on what they need from us.